In 2005 the first site to collate tv links from sites like youtube.com was launched. It's audience exploded as friends mailed friends. In 2007 one of the biggest tv links sites was taken down. Tv-links joined mahtv, daily episodes and a whole host of others. While the legality of most of the sites was surely without question - nothing more than a collection of links, some were clearly breaking piracy laws: promoting uploading of movies and tv shows. This is just a background, the real story here lies behind the trends of how people watch these shows online vs normal television.
Point 1 - people watch tv when they want. It's the only true on demand service and the usage stats show people love it.
Point 2 - zero adverts - that's rights, no breaks. You start a show, you watch it start to finish without being bothered by some failing actor waffling on about why you should buy this deodorent.
Point 3 - when people have finished a show, guess what, they dont have to wait another week to watch the next. This continuouty mixed with the removal of breaks for advertising lets the viewer get far more engrossed with the show itself. Attention is kept throughout if a show warrants it, plots, characterisation are all followed in greater detail.
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